Connecting with buyers is tough. Connecting with buyers as of 2022 is even tougher. Luckily, LinkedIn makes things a bit easier by bringing you closer to prospects through the lens of B2B social engagement. This, combined with its high reach, is a veritable goldmine for effective personalization and killer response rates for those prepared to put the effort in. We know how prospecting and creating the right sales message can be tricky, but it can also be incredibly rewarding.